JUMA Spring/Summer 2013 Video
KEEP SUMMER CLOSE BY WITH THIS BEAUTIFUL PROMO FOR THEIR NEW COLLECTION
Juma from boxcar and bindles on Vimeo.
Story by Odessa Paloma Parker
Even though thoughts of summer are starting to fade fast, JUMA just launched a video for their Spring/Summer 2013 collection to showcase next season’s array of hyper-colour clothing and acccessories.
Shot by Adam Levett, styled by Chloe Wise, and with makeup and hair by Plaid’s beauty editor, Robert Weir, the video – which stars Ford Model’s Mikayla – is an oddball ode to clear lakes, bright sunshine, summer camp, and also the ink that runs deep throughout JUMA’s free-spirited line.
While we can’t hang on to the heat, at least we have this video to keep us warm for the next few months.
