DARING DENIM BRAND BRANCHES OUT INTO APPAREL THIS SEASON
Story by Dana Goldenberg
Photos by Jeremy Williams
Launched in Fall ’09, R13 has made a mark in the fashion world with a denim line that distinguishes itself from so many other brands of blues.
The concept of the collection is based on American traditions, and the name of the brand stems from revolutionary history, reflecting the iconic American flag with the original 13 colonies.
R13 takes the classics and redesigns them for the modern fashion lover; the line boasts various fits such as a skinny jean that incorporates the coveted boyfriend jean look, as well as styles that carry over into the slouchy denim trend and harem pant look. Another feature that sets R13 apart from the pack? The fabrics. The materials used are a mix of Italian and Turkish denim, which are produced in Italy and have a vintage wash feel.
For S/S 2011, the line has moved into apparel, with chambray shirts and shorts, leather jackets and trench coats, in addition to cotton separates and sweats. The pieces have unique details like detachable sleeves, and will definitely become wardrobe staples for those looking for classic comfort with a twist.
The unisex line is sold at Barneys New York and Barneys Japan, Opening Ceremony and online at Ssense.com (amongst others).
